How Key Social Contracts Are Fraying in the Move From WCM to DXP – CMSWire

frayed rope

Richard Villalon

Content management systems have always held a place at the center of multiple personas, both editorial and technical. Because of this, vendors have made grand compromises and set in stone social contracts to ensure the success of everyone who interacts with a CMS, whether a content planner, compliance officer or executive stakeholder. In previous contributions to CMSWire, I’ve identified some of the core areas of collaboration: unpublished content preview and digital experience management.

But as the CMS continues to evolve in the market into a more enterprise- and future-ready digital experience platform (DXP) that ostensibly treats all digital experiences equally (especially those that don’t play in the same sandbox as websites), these social contracts, long foundational to the successful use of web CMSs, are beginning to fray in ways that not only challenge traditional stalwarts in the market but also emerging upstarts who are realizing CMSs have always been about much more than data management and delivery.

There have always been odd and arbitrary distinctions that separate some CMSs from their competitors. Some traditional web CMSs, for instance, only deal with individual websites, requiring separate CMS installations for each new site (or a convoluted multisite strategy that can quickly overwhelm even the most skilled power user). Others juggle multiple sites, mobile applications, and now contend with the widening array of possible digital experiences out in the wild.

Others, meanwhile, have severed