According to a July 2020 report from Perficient, 55% of those polled indicated that they use voice search on their smartphones to find answers to their questions. Combine that with a report on mobile usage from Statista that revealed that in the third quarter of 2020, mobile devices generated 50.81% of global website traffic, and you have an emerging paradigm for voice-enabled search. With voice search gaining momentum putting the focus on voice search optimization for your businesses websites is a smart move.
The Evolution of Search
The way we search the web has changed over the years. Previously, if we wanted to find the capital of Tennessee, we would type “Tennessee capital” or some variant of that phrase into Google. If we wanted to know the temperature in Birmingham, England, we would type “temperature Birmingham, England.” This is opposed to how one would request the same information by speaking, in which one would say “what is the temperature in Birmingham, England?” or “what is the capital of Tennessee?”
Google Voice Search initially debuted in 2010. Then came Google’s Hummingbird algorithm update and an emphasis on semantic search, which focused on the implied meaning of search queries. Since then, Google Voice Search has been integrated into Google’s virtual assistant, Google Now,