One of the most significant ongoing challenges for entrepreneurs, small business owners and marketers has been how to leverage their marketing dollars as effectively and efficiently as possible. That’s especially true in times like these, when we’re all dealing with the ramifications of the pandemic, political upheaval and social unrest throughout the US and much of the rest of the world.
As a result of the downturn, many companies and organizations have pulled back on their marketing and branding efforts and are taking a defensive, wait-and-see stance. But is that a smart move? For a variety of reasons, I would argue no. Nevertheless, tighter marketing budgets are a reality for many, at least for now. So dealing with that challenge head-on — in a smart, methodical way — is crucial.
Ensuring Intelligent, Targeted Growth for a County in Texas
Wood County is located in beautiful East Texas. The county is probably most famous for its dense pine forests and scenic lakes, particularly Lake Fork Reservoir. According to the Chamber of Commerce, Lake Fork is known as “one of the premier trophy bass fishing lakes in the world, holding the top six and 33 of the top 50 Texas state record largemouth bass.” And Wood County has a number of other attractive assets. So how does it use smart marketing to effectively manage its growth, even in a