7 Local SEO Best Practices for WordPress Websites – Search Engine Journal

WordPress is one of the most flexible open source Content Management Systems (CMS) in the world.

Its rich functionality, low barrier to entry, and unbeatable price tag (it doesn’t get better than free, does it?) have all led to its meteoric rise as the web’s most popular CMS.

So it’s no surprise that WordPress has been downloaded more than 32.6 million times or that it powers 40% of all websites.

WordPress is also SEO-friendly, to the point where even non-techies can easily implement some simple optimization techniques. This is great news for small local businesses which may not have the budget for sweeping SEO improvements, but still want to rank better in local search.

In this article, I’ll show you seven simple SEO improvements you can make to boost the local search ranking of your WordPress site.

7 Local SEO Best Practices for WordPress Websites

1. Optimize Your Content

Your content offerings are the most important assets on your website. Having a great site structure, lightning-fast load times, and tons of security measures won’t help you if your content isn’t up to par.

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So, before you can think about optimizing your content, you need to start with something your audience finds valuable.

To do this, you’ll need to understand your audience’s pain points and
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