Is Composable DXP Sales Jargon or Something More? – CMSWire


Two businessmen and their colleagues in the background discussing possible DXP questions

PHOTO:
Adobe

For modern enterprises, reacting quickly to change is a required skill for delivering a quality digital experience. Many factors impact these experiences, from shifting customer expectations to the proliferation of new channels and technologies. 

However, as Gartner explains, “application leaders cannot meet market needs or business objectives with monolithic digital experience platforms.” Instead, they say, tech stacks need to be updated in the form of a composable DXP. 

In the world of content management systems that have seen the shift from the web CMS to headless CMS and more, alongside a host of acronyms, the composable DXP may seem like just the latest edition in a long line of new terminology to describe a platform that manages website content. 

We spoke to vendors within the industry to help shed some light on the composable DXP, discover how it differs from several existing systems, and learn what it might mean for the industry ahead. 

What Is a Composable DXP?

According to Mike Vertal, CEO of Reston, Va.-based Crafter Software, “a composable DXP is a solution built from best-of-breed systems that are easily integrated and uniquely meets the requirements of an enterprise.” 

The composable aspect “is used to describe a modular, flexible, adaptable strategy,” said Lacey Ford, CMO at Denver-based Crownpeak. “When applied to a DXP, it refers to building the ideal digital experience solution for one’s
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