Why Do B2B Marketers Need an Agile CMS? – MarketingProfs.com

What is an agile content management system (CMS)? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses?

B2B organizations are often strapped with disjointed content systems. As a result, they can struggle with redundant, old, or unsearchable content that can wreak havoc across their organizations. And that makes it extra-challenging for marketers to engage with customers and prospects across multiple touchpoints and channels in a timely fashion.

Though headless content management systems were designed to tackle those obstacles, in some cases they unfortunately made matters worse. Those CMSs addressed developer needs by separating the frontend experiences from the backend content repository; however, the marketing team then lost control of the experience-creation process as a consequence of newly introduced developer bottlenecks.

Luckily for B2B marketers, a new type of CMS is emerging that builds on top of, and removes the limitations of, the headless CMS.

Forrester coined the term “Agile CMS” to describe that type of CMS. It satisfies and aligns IT teams and marketing practitioners with a common set of tools and shared purpose.

Agile is now replacing headless.

What Does Agile Mean for B2B Marketers?

An Agile CMS shares many of the principles with Agile software development. It is designed to be used by multiple teams across an organization, and it allows for rapid iteration to adapt to content management needs in order to drive seamless customer and prospect experiences across all channels.

The need for such an agile approach