Top 5 Marketing Automation Solutions by Market Share – CMSWire

A man looking at a marketing analytics dashboard that was built via marketing automation software

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Marketing automation software industry is constantly evolving, as new contenders try to capture a slice of the market and gain traction with customers. As more options enter an already crowded marketplace, its becoming harder for marketers to choose one platform over another.

With so many variables at play when selecting an automation tool, how do you know which ones will have the biggest impact on your business? Each year Statista looks at the biggest players in the market. According to their 2021 report, the top five marketing automation solutions chosen by global industry professionals as of May 2021 were Hubspot, Adobe Experience Cloud, Oracle Marketing Cloud, Active Campaign, and Salesforce Pardot. These players account for slightly more than 63% percent of the market. We’ll review them in a little more detail down below and share the pros and cons. 

What Is Marketing Automation Software?

Marketing automation software is a set of tools that help automate many of the tasks involved in digital or offline marketing.  It enables marketers to build up their customer databases, segment them into groups based on interests and behavior patterns, and send out personalized messages through email campaigns or social media channels. 

“Consumers are researching and soaking up knowledge more than ever now. They expect businesses to communicate relevant messaging or else