The digital customer experience has changed quite a bit over the last few years, and as this experience has changed, so too has the technology required to facilitate it. Today’s consumers have more options to choose from than they ever had before when it comes to when, where, and how often they consume content.
No longer do customers need to be at their laptop screen to get information on a product or to see what their favorite brand is doing. Instead, they can browse via their smartphone, tablet and even get alerts sent to their smartwatch or smart speaker. With over 6 billion smartphone subscriptions worldwide, according to Statista — a number which is set to keep increasing — today’s multichannel environment means that brands need the right technology in place to cope with these changes.
They must be able to present content to their customers wherever they are and be prepared for even more channels to enter the fray in the coming years.
What Is Headless CMS?
A headless CMS separates the front-end presentation layer from the backend storage layer. That back-end layer manages content and digital experiences, while the front-end layer delivers content to various